CheckFree, founded in 1981, and acquired in December 2007 by Fiserv, Inc. (NASDAQ: FISV), the world’s leading provider of financial services technology, today announced it is changing its name to Fiserv. The change of the name and the brand unifies all Fiserv business units with a new, enhanced market approach and new brand identity, affirming the company’s commitment to its clients and to leading a transformation of financial services technology. The new icon is representative of a further acceleration in Fiserv’s singular approach to the market and better anticipating changing client demands within a rapidly evolving environment.

Read the full press release.

For more information about Fiserv, visit www.fiserv.com.